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I’m feeling quite prolific today.
After my last post and a stretch break I sat back down in my usual writing spot to compose a letter of complaint to Mr. Andrew Cornish, Customer Experience Executive at an airline with which I recently flew.
My regular readers will recall the train debacle that lead to a missed flight at the end of my recent vacation. Since then I have been embroiled in an ongoing dispute with a member of the airline’s Customer Care Unit.
In my letter to her superior I cited specific details of her ineffective communication. I enclosed supporting materials documenting her repeated refusal to answer or even acknowledge my questions.
The internet has made it easier than ever before for consumers to share experiences – positive and negative – with their social circles. The thought occurred to me that I might make today’s letter an open one and use this blog as a platform to promote it. Consumer reviews and word of mouth can make or break a company – why not remind them of that?
I thought better of it.
Being a teacher involves a considerable amount of “customer service.” I’ve been on the receiving end of a few scathing letters over the course of my career. I’ve also dealt with dissatisfied individuals who, rather than asking for clarification or reconsideration of an issue, launched straight into public criticism through mass emails or the good old-fashioned rumor mill.
I found the experience incredibly hurtful.
It made me think at great length about the many ways, effective and not, that one can voice a complaint. About the importance of going through the proper channels of communication. About the value of clarifying questions. And empathy.
Dealing with a faceless customer service representative from another country is not the same as dealing with a teacher from your own community. But I suppose the same principles ought to apply.
The internet is full of complaints about products and services that fail to meet expectations. These reviews are valuable tools that help consumers to make informed decisions about where to spend their money. But I sometimes wonder what’s behind the online negativity. How many of the writers took thoughtful and reasoned steps to resolve their issue?
We reap what we sow. There is more than enough toxic negativity on the internet. I don’t want to contribute to it. So I am changing my tune a little bit. I am resisting the urge to smear this company’s reputation. Perhaps if I sow a little good karma, it will come back to me.
I’m still holding out hope that the airline will offer a satisfactory resolution so that I may continue to fly with them. No harm, no foul.
Your move, Mr. Cornish.
